The consulting agency Metaplan approached us with the aim to develop an exhibition celebrating their 50th anniversary without creating "another corporate jubilee show". They asked us: How can we translate our rich history and unique characteristics into an artistic exhibition that looks back, but simultaneously indicates our vision for the future?
We established the overall concept of the exhibition and translated selected archive material and discoveries we made in the process into various artistic projects. We also developed the design concept linking the exhibition, online campaign and jubilee website. In May 2022, "Metamorphosen" ("Metamorphoses") was revealed at the company's headquarters near Hamburg.
All photos by Alexandra Kern